• John McTighe-Life & Health Insurance Expert

Attention and influence...Weekly insurance business review Jan 25th-31st

This cactus is giving me the finger...don't you think, or does it just LOOK that way. It is all about perspective and influence.

If I would not have pointed that out, you probably would not have immediately noticed the connection. I planted the idea into your mind, and presto, there it is right in front of you.

Life insurance, Medicare, health insurance, dental insurance etc. ALL things nobody wants to deal with. Yet, are very real needs in the modern society.

However, until those things are uncovered as needs, you usually do not immediately see a need.

Here Is My Approach

Before the invention of technology, you had a handful of ways to influence potential clients, including cold calling, door to door sales and canvassing... all ways people tried to get attention, influence and clients. Unfortunately, most of these tactics have been misused and abused and their effectiveness has diminished.

My method is to establish communication, and a relationship with potential clients, and follow-up to uncover any possible needs.

Articles, newsletters, information posts on social media, email reports and videos are all methods I use to get attention, and an audience to broadcast my message.

It Takes Time & Effort

I've noticed many people in the East Valley, and around the Chandler, AZ area, especially those over 60, have few connections in the business community, and frequently are reluctant to engage in conversations over fear of being "sold something".

Over the next few weeks I will share more about this. For now, here is a list of my plans going forward the next few months.

  1. Release of my COVID-19 Stimulus Guide For People Over 50

  2. Continued building of social media, and "infotainment" posts. This is information both current and entertaining.

  3. Build my paper newsletter list and increase the quality of the content.

  4. A schedule of senior help booths around the East Valley.

  5. Re-working this web site to gain better exposure.

That is all for this week, see you next time.